Commercial Opportunity Map
Where is the biggest commercial upside hiding in your business?
The Commercial Opportunity Map examines the full commercial engine of your business — from revenue concentration and repeatability, through lead generation and sales conversion, to customer economics, pricing discipline, margin protection and market position. It helps you identify where commercial performance is strong and where the biggest, most actionable opportunities for growth sit.
What this diagnostic covers
This assessment covers Revenue Quality & Concentration, Sales Engine & Conversion, Customer Economics & Retention, Pricing & Commercial Effectiveness, and Market Position & Growth Opportunity. Answer based on your current commercial reality, using your best judgement where you do not have precise data. Where a question does not apply to your business model, select Not Applicable.
Revenue Quality & Concentration
The diversity, concentration risk, repeatability and forward visibility of your revenue base.
Weight: 25% · 4 questions
Sales Engine & Conversion
The consistency, pipeline visibility and conversion discipline of your sales engine.
Weight: 20% · 4 questions
Customer Economics & Retention
How well you retain customers, understand unit economics and grow customer value over time.
Weight: 20% · 4 questions
Pricing & Commercial Effectiveness
The discipline and confidence with which you price, capture value, manage discounting and protect margins.
Weight: 15% · 4 questions
Market Position & Growth Opportunity
Your competitive position, market attractiveness and visibility of future growth opportunities.
Weight: 20% · 4 questions
How scoring works
Each response contributes to a category score (0–100), and category scores combine into an overall score using category weightings. Your result is classified using a traffic-light system:
Note: where a critical financial category scores in the Red zone, the overall result cannot be rated Green regardless of the weighted average — this ensures severe weaknesses are never hidden by stronger scores elsewhere.
Ready to begin?
It takes about 8 minutes. Your responses are saved as you go.